Western Fruit Express (WFE) was a railroad refrigerator car leasing company formed by the Fruit Growers Express and the Great Northern Railway on July 18, 1923 in order to compete with the Pacific Fruit Express and Santa Fe Refrigerator Despatch in the Western United States. The arrangement added 3,000 cars to the FGE's existing equipment pool. It is now a wholly owned subsidiary of the Burlington Northern Santa Fe Corporation (BNSF), the Great Northern's successor.
The success of the WFE led to the creation of the Burlington Refrigerator Express (BREX) in May 1926.
Rick Tipton writes "Starting in 1929, the Western Fruit Express (WFEX) reefer was done in recognizable Fruit-Growers-Express-style lettering; this because FGE contracted to operate and maintain Great Northern's WFE fleet around this date. In 1929 these yellow-sided reefers were probably lettered much like other FGE cars, but carrying a GN herald above the legend "VENTILATOR and REFRIGERATOR" to the right of the door.
By 1948, the standard is known to be FGE-like, and the right half of the carside carried a GN herald with GREAT NORTHERN around a ring, with the side-facing goat inside. Under that herald was a single line "VENTILATOR-REFRIGERATOR".

InterMountain #47721 - Ventilator/Refrigerator [starting 1948]

InterMountain #47702 - Refrigerator [starting 1952]
The big circle with goat came in with the "Big Sky Blue" image in 1967.

InterMountain #47703 - Large Goat [starting 1967]
Since this lasted under three years until the BN merger, number of reefers carrying it may have been limited. Post-BN merger paint schemes for WFE and RBWX reefers carried the BN herald in black on the right; the lettering styles used begin to get more modern also. Note: in all cases, the preceding is true only for ice and mechanical reefers. Phases of lettering (and the dates) of insulated box cars, even those built or maintained by FGE, will be different. WFEX was the most-used reporting mark, but Western Fruit Express reefers also used BNFE, RBWX, WFBX, WFCX, WFIX, WFMX, and WHIX at one time or another.